21 August 2005

The Sequel, Part 5

I just saw a tv ad for The Transporter 2. On top the general another-freaking-sequel nausea, there was a heavy dose of product-placement nausea. IN THE AD. It started with a shot of an Audi, placed front and center so the emblem was more than prominent. Cut to the normal action movie commercial. Insert car again, this time doing cool stunts. Back to normal commercial. One last car shot, and done. I understand the concept behind cross-promotions, but at the same time, such a high degree of product placement does nothing but detract from the movie. Therefore, this ad, which had otherwise made a sequel look somewhat promising, has had the opposite effect. Good job Hollywood!

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